Social Media Management

Target Group

Social media can augment any organization’s marketing and PR efforts. This course is suited for:

• Social media marketing manager
• Social media consultant
• Public relations / brand manager
• Blogger / social media copywriter
• Media relations representative
• Online community engagement manager
• Social Media Strategist / Specialist
• Public affairs officers

Goals

• Deploying the latest strategies to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations.
• Effectively implementing social media strategies and tactics, and creating marketing campaigns
• Advanced social media communication principles and platforms
• Attracting a larger audience and communicating with influencers
• Understanding the subtle and intricate details of effective social media marketing
• Marketing a business and improve PR through social media.
• Drawing more traffic, gaining visibility and awareness of a brand or product.
• Google Analytics and Web analytic
• Use web analytics data to gain actionable information
• Discover google analytics key features
• Create google analytics pro les
• Generate google analytics reports
• Discover best practices for using google analytics based upon your line of business
• Create goals in google analytics