Advanced Social Digital Marketing

Details

The course delves into advanced strategies and techniques in social digital marketing. It encompasses all major social media platforms, effective content creation, audience segmentation, campaign execution, and analysis for improved future campaigns.

Target Group

This course is intended for digital marketing professionals, social media managers, content creators, and business owners who want to elevate their social media marketing strategy and execution.

Target Group: Individuals with a basic understanding of social digital marketing, aiming to advance their skills and knowledge in the field.

Goals

• Grasp the potential of various social media platforms in digital marketing.
• Develop skills for creating engaging content tailored to different platforms and audiences.
• Master the techniques of planning, executing, and managing social digital marketing campaigns.
• Understand the usage of analytics in measuring campaign success and driving improvements.
• Foster an innovative mindset to leverage emerging trends in social digital marketing.

Target Competencies

• Comprehensive knowledge of social media platforms.
• Content creation and curation for social media.
• Social digital marketing campaign management.
• Proficiency in social media analytics.
• Foresight for emerging trends in social digital marketing.

Outlines

Exploring Social Media Platforms

• The art of social listening and its importance
• Identifying trends and patterns through social listening
• Techniques for effective social listening
• Leveraging social listening for content creation
• Case studies of effective social listening

Advanced Content Creation and Curation

• Techniques for creating highly engaging social media content
• The importance of maintaining brand consistency in content
• Exploring different types of content (e.g., UGC, ephemeral, evergreen)
• Optimizing content based on platform and audience insights
• Case studies showcasing exceptional content curation and creation