Artificial Intelligence in Marketing

Details

Artificial Intelligence is transforming marketing by enabling data-driven insights, personalized customer journeys, and automated campaigns. This course provides participants with a comprehensive look at how AI technologies, such as machine learning, predictive analytics, and natural language processing, are being used in marketing to improve efficiency and impact. Participants will explore various AI tools, learn how to interpret and apply AI-driven data, and develop AI-enhanced strategies for customer targeting, content creation, and performance optimization.Through case studies, practical exercises, and real-world applications, participants will gain hands-on experience in integrating AI into their marketing strategies to achieve greater effectiveness and customer engagement.

Target Group

Target Group:

• Marketing professionals and digital marketers
• Brand managers and marketing strategists
• Data analysts and marketing researchers
• Marketing technology specialists
• Business owners and entrepreneurs interested in AI-driven marketing
• Anyone involved in customer experience and engagement

Goals

• Understand the fundamentals of AI in marketing and its impact on the industry.
• Learn about key AI technologies and tools used in marketing, including machine learning, predictive analytics, and natural language processing.
• Develop skills to leverage AI for data-driven customer insights and segmentation.
• Master techniques for creating personalized marketing experiences using AI.
• Implement AI strategies for optimizing content, campaigns, and customer interactions.
• Gain insights into measuring and analyzing the performance of AI-driven marketing efforts.
• Explore best practices for adopting AI in marketing ethically and effectively.

Target Competencies

Targeted Competencies

• Proficiency in AI applications for customer insights and segmentation
• Skills in developing personalized marketing experiences using AI
• Knowledge of AI-driven content creation and campaign optimization
• Ability to implement and manage conversational AI tools like chatbots
• Expertise in measuring and analyzing the impact of AI-driven strategies
• Understanding of ethical considerations and best practices in AI marketing

Outlines

Introduction to AI in Marketing

• Overview of AI and its applications in modern marketing
• Key AI technologies: Machine learning, predictive analytics, and natural language processing
• The role of AI in transforming customer experiences and marketing efficiency
• Case studies on successful AI applications in marketing

AI for Customer Insights and Segmentation

• Techniques for using AI to analyze customer data and identify trends
• Predictive analytics for customer behavior forecasting and segmentation
• Tools for developing detailed customer personas and targeting strategies
• Practical exercises in using AI tools to gain customer insights