These management issues are critical to executives responsible for leading or coordinating the activities of marketing, technical support and engineering functions in technology-driven organizations
Goals
By the end of this program, participants will be able to:
Define the concept and scope of strategic marketing.
Understand the process of strategic planning
Select market targets that are motivated
Reduce the time it takes for engineering and marketing to define and implement winning solutions for target markets
Identify the specific product, service, and relationship achievements necessary to beat the competition
Harness the power of community using traditional and new social media tools
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