Modern Marketing Strategic Management

Details

This workshhop presents a comprehensive overview of the contemporary strategies in marketing management. With the evolution of digital channels and the changing consumer landscape, businesses need to adapt. This workshop delves into how brands can maintain relevance, optimize reach, and drive conversions in the new age.

Target Group

Target Group:

• Marketing managers and strategists
• Brand managers and executives
• Digital marketing professionals
• Entrepreneurs and business owners
• Professionals transitioning to marketing roles in modern businesses

Goals

Upon completing this workshop, participants will be able to:

• Grasp the changing paradigms of the marketing landscape.
• Design and implement innovative marketing strategies tailored to modern audiences.
• Leverage digital channels for maximum reach and impact.
• Analyze market data to drive decisions and predict trends.
• Engage and nurture customer relationships in a digital age.
• Integrate cross-functional business goals with marketing initiatives.

Target Competencies

• Strategic marketing planning and execution
• Digital channel optimization and management
• Data-driven decision making in marketing
• Brand management in the digital era
• Forecasting and adapting to marketing trends

Outlines

Introduction to Modern Marketing

• Evolution of marketing strategies
• Understanding the digital-first consumer
• Role of data in decision-making
• Integrating offline and online marketing efforts
• The shift from product-centric to customer-centric strategies

Strategies in Digital Marketing

• Overview of digital marketing channels
• Search Engine Optimization (SEO) and its significance
• Social media strategy and management
• Content marketing and inbound strategies
• Pay-per-click (PPC) and online advertising models