Integrated Marketing Communication and Effective Sales and Negotiation

Goals

• Apply a conceptual framework for the organization, planning and control of the marketing communication process
• Analyze a situation in communication terms
• Develop and apply marketing communications objectives
• Develop a marketing communications budget and allocate resources within this budget
• Plan, manage and measure an advertising program and a direct marketing program interpret and apply appropriate internet, sales promotion and public
• Relations strategies and tactics
• Evaluate, appoint and manage appropriate marketing communications