Planning, Organizing and Implementing Public Relations Campaigns

Goals

• Develop a problem-solving approach to match PR campaign strategy to organizational objectives
• Plan PR campaigns to meet need setting clear objectives with behavioral outcomes and measurable results
• Examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
• Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
• Evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology
• Develop creativity in PR communication and managing PR teams
• Enhance organizational reputation and brand through well designed campaigns
• Maximum PR campaigns effect with minimum financial outlay
• Examine the range of PR campaigns   and the purposes that they can achieve