Directors and executives seeking to improve their strategic mindset, improve decision-making skills, lead teams and organizations, and enhance their organizations competitive advantage
Senior- and mid-level executives responsible for strategy planning, implementation, and business development. Executives who are moving into this role and wish to get a head start on the process will also benefit
Goals
Understand the importance of strategic planning
Define strategic business units.
Identify strategic alternatives and know a basic outline for a marketing plan
Develop an appropriate business mission statement
Explain the components of a situation analysis
Identify sources of competitive advantage
Describe the criteria for stating good marketing objectives Discuss target market strategies
Describe the elements of the marketing mix
Explain why implementation, evaluation, and control of the marketing plan are necessary
Explain the components of a situation analysis
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