Marketing and Communication for Better Results - Advanced

21 - 25 Sep. 2025

Istanbul - 4500

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Register for program : Marketing and Communication for Better Results - Advanced

21, Sep 2025
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Marketing and Communication for Better Results - Advanced

21, Sep 2025
Istanbul
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Target Group

  • This course is for marketing and communications managers, product managers and executives aspiring to a marketing management role It is also for others who believe that their marketing communications are insufficiently structured and coordinated It is about the strategic and tactical planning, and management, of communications

Goals

  • Audit your organizations current marketing communications and suggest improvements 
  • Create an effective, workable marketing communications plan
  • Understand what type of research and analysis you should do to produce an effective plan
  • Set clear marketing communications objectives
  • Construct a marketing communications strategy that is aligned to the bigger corporate strategy and brand
  • Define target groups and ensure that the right communications/messages are directed at them
  • Use the best mix of marketing communications tools
  • Define a control system to measure the results of marketing communications
  • Brief agencies more effectively

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