Customer Satisfaction and Loyalty - Best Practices

28 Sep. - 02 Oct. 2025

Barcelona - 5500

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Register for program : Customer Satisfaction and Loyalty - Best Practices

28, Sep 2025
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Agenda Request : Customer Satisfaction and Loyalty - Best Practices

Customer Satisfaction and Loyalty - Best Practices

28, Sep 2025
Barcelona
I agree to receive occasional emails with marketing communication under the Privacy Policy , and I confirm that I’m at least 16 years old. This consent is voluntary, and I can revoke it at any time. I can object to direct marketing, including profiling.

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Target Group

  • All marketing staff at any level in the organization, CRM and data mining departments, market research, loyalty scheme managers and supervisors, product managers, business unit managers, sales managers and supervisors, customer care managers and supervisors, analysts and any interested decision maker, department head or supervisor.

Goals

  • Improve customer satisfaction, retention, loyalty and measure them in a meaningful and systematic way.
  • Include a profitability dimension to any customer loyalty strategy.
  • Plan, manage and analyze impactful customer satisfaction surveys.
  • Define customer segments, profiles and models for maximum strategic as well as tactical impact.
  • Create "Customer Value Propositions" that work.
  • Develop loyalty schemes: know what to avoid and how to improve them.

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