Strategic Corporate Social Responsibility (CSR)

Details

This course delves into the significance of CSR in modern business, its alignment with corporate objectives, stakeholder engagement, and effective assessment methods over 20 hours of immersive learning.

Target Group

Target Group:

• CSR professionals and sustainability coordinators
• C-level executives and strategic decision-makers
• PR and corporate communications managers
• Non-profit leaders and community liaisons
• Individuals eager to align their business strategies with CSR principles

Goals

• Grasp the evolving definitions and significance of CSR in today's corporate landscape.
• Recognize the alignment of CSR with business goals and strategy.
• Engage and collaborate with diverse stakeholders in CSR initiatives.
• Evaluate the reach and impact of CSR programs.
• Stay updated on emerging CSR trends and the future direction of corporate sustainability.

Target Competencies

• Comprehensive grasp of CSR principles and practices
• Proficient alignment of CSR with business strategies
• Effective stakeholder engagement and relationship-building
• Robust evaluation of CSR outcomes and impacts
• Navigating and adapting to global CSR trends and shifts

Outlines

Introduction to Corporate Social Responsibility

• Evolution of CSR: Historical Context to Present Day
• Defining CSR: Scope and Relevance
• The Business Case for CSR: Economic, Social, and Environmental Dimensions
• Differentiating Between CSR, Philanthropy, and Corporate Sustainability
• Ethical Foundations of CSR

Strategizing CSR: Integration and Alignment

• Recognizing the Strategic Role of CSR in Business
• Mapping CSR to Business Goals and Vision
• Budget Allocation: Financing CSR Initiatives
• Designing Effective CSR Campaigns and Programs
• Successful CSR Models from Leading Organizations