Professional Certificate in Personal Effectiveness and Influencing Skill

Details

In the dynamic field of public relations, the ability to influence, negotiate, and present ideas convincingly is key to building successful relationships and driving strategic communication. This comprehensive course is designed for high-level PR experts, focusing on the strategies and techniques necessary to enhance personal and professional influence. Over five days, participants will explore the psychology of influence, develop a toolkit for negotiation, master impactful presentation skills, and create a personal plan to extend their influence within their professional environment.

Target Group

Target Group:

• Senior PR managers and communication strategists
• Corporate affairs and media relations professionals
• Public relations consultants and advisors
• Heads of communications departments
• Professionals engaged in stakeholder relations and crisis communication

Goals

• Understand the psychological factors that underpin influence and relationship-building.
• Learn to adapt communication styles to different audiences for more effective influence.
• Develop advanced negotiation strategies to address challenges in business and public relations.
• Enhance presentation skills to communicate ideas persuasively and confidently.
• Create a personal influence plan to increase your impact within your professional circle.
• Implement practical techniques for engaging stakeholders and managing their perceptions.

Target Competencies

Targeted Competencies

• Advanced influence techniques and relationship-building skills in PR.
• Proficiency in negotiation strategies for complex business environments.
• Expertise in delivering impactful presentations and managing audience engagement.
• Enhanced emotional intelligence for improved stakeholder interaction.
• Ability to create and implement a personal influence strategy in professional settings.

Outlines

Influence and Relationship Dynamics

• Exploring the characteristics required to successfully influence others.
• Assessing your current position and those you seek to influence on the change curve.
• Identifying common barriers to influencing others and strategies to overcome them.
• Accommodating different learning styles for more impactful communication.
• Understanding how the brain processes information: The fight, freeze, or flight response.
• Recognizing unconscious biases and filtering processes in communication.
• Identifying various behavioral styles and adapting your approach to enhance influence.
• Using emotional intelligence to connect with and influence others effectively.

Building Your Influence Toolkit

• Exploring the key components of the influence model: Insights and applications.
• Enhancing active listening skills and the art of asking insightful questions.
• Structuring ideas and proposals with flexibility to appeal to diverse perspectives.
• Techniques for influencing decision-making within the workplace.
• Encouraging informed decisions by guiding others through complex scenarios.
• Hands-on practice with decision-making tools to support influence strategies.
• Real-world exercises in applying the influence model to enhance personal effectiveness.