To equip participants with the skills and knowledge necessary to plan, execute, and manage effective marketing campaigns for universities, focusing on research promotion, university competencies, and identity building through strategic communication and content marketing.
Marketing campaigns for universities play a crucial role in showcasing their research capabilities, competencies, and unique identity. This course covers advanced strategies for planning and managing marketing campaigns, emphasizing research promotion, university branding, strategic communication, and creative content marketing. Participants will learn through practical examples and case studies to create impactful marketing initiatives.
Target Group
Target Group:
University marketing and communication professionals
PR managers and officers in higher education
Academic staff involved in research promotion
University administrators
Marketing strategists and consultants
Anyone involved in higher education marketing
Goals
Develop skills to plan and execute marketing campaigns for university research and competencies.
Learn techniques for building, managing, and highlighting the university’s identity.
Implement strategic communication and integrated marketing in public relations.
Master content marketing strategies for promoting buildings, research, events, and more.
Analyze successful university marketing campaigns through case studies.
Foster creativity in planning and executing marketing campaigns.
Target Competencies
Targeted Competencies
Expertise in planning and executing research-focused marketing campaigns
Skills in building and managing a strong university identity
Proficiency in strategic communication and integrated marketing
Techniques for effective content marketing in higher education
Ability to analyze and learn from successful marketing campaigns
Creativity in developing and implementing marketing initiatives
Outlines
Planning Marketing Campaigns for Research and University Competencies
Identifying key research areas and university strengths
Developing a campaign strategy to promote research and competencies
Engaging stakeholders and collaborators
Practical exercises in campaign planning for research
Building, Managing, and Highlighting the University’s Identity
Elements of a strong university identity
Techniques for building and managing brand identity
Strategies for highlighting the university’s unique features
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