Leading Your Organization’s Digital Transformation
Strategies for Innovation and Competitive Advantage
26 - 30 Oct. 2025
Barcelona - 5900
To equip leaders with the strategies, frameworks, and tools needed to successfully drive digital transformation, enabling organizations to embrace innovation, enhance efficiency, and remain competitive in the digital age.
Leading Your Organization’s Digital Transformation
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Details
Digital transformation is no longer a choice but a necessity for organizations striving for efficiency, innovation, and sustainability. This course provides leaders with a structured approach to navigating digital transformation, from strategy development to execution.
Participants will explore how emerging technologies such as AI, cloud computing, big data, and automation can be leveraged to create value, improve decision-making, and optimize business processes. The course will also focus on managing cultural change, overcoming transformation challenges, and aligning digital initiatives with business objectives.
Through real-world case studies, interactive discussions, and hands-on exercises, attendees will develop actionable strategies to lead digital initiatives and foster a technology-driven culture within their organizations.
Target Group
Target Group:
Executives, directors, and senior managers leading digital initiatives
Business leaders responsible for strategic transformation
IT and innovation managers driving technological change
Change management professionals overseeing digital adoption
Entrepreneurs and business owners navigating digital disruption
Goals
Understand the core principles and impact of digital transformation.
Develop strategies to integrate emerging technologies into business operations.
Learn how to create a digital roadmap aligned with business goals.
Explore leadership techniques to drive organizational digital adoption.
Manage cultural and structural changes necessary for digital success.
Gain insights into overcoming digital transformation challenges and resistance.
Target Competencies
Targeted Competencies
Strategic thinking and digital leadership
Expertise in digital transformation planning and execution
Knowledge of emerging technologies and their business applications
Skills in managing organizational change and overcoming resistance
Ability to measure, sustain, and scale digital initiatives
Outlines
Understanding Digital Transformation
What is digital transformation, and why does it matter?
Key drivers of digital transformation in today’s business world
How digital transformation impacts business models and customer experiences
Case studies on successful and failed digital transformation initiatives
Creating a Digital Transformation Strategy
Defining a digital vision and aligning it with business objectives
Assessing the organization’s digital maturity and readiness
Identifying key digital initiatives and prioritizing investments
Practical exercises in digital strategy development
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