Leading Your Organization’s Digital Transformation

Strategies for Innovation and Competitive Advantage

26 - 30 Oct. 2025

Barcelona - 5900

To equip leaders with the strategies, frameworks, and tools needed to successfully drive digital transformation, enabling organizations to embrace innovation, enhance efficiency, and remain competitive in the digital age.

Register for program : Leading Your Organization’s Digital Transformation

26, Oct 2025
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Leading Your Organization’s Digital Transformation

26, Oct 2025
Barcelona
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Details

Digital transformation is no longer a choice but a necessity for organizations striving for efficiency, innovation, and sustainability. This course provides leaders with a structured approach to navigating digital transformation, from strategy development to execution.

Participants will explore how emerging technologies such as AI, cloud computing, big data, and automation can be leveraged to create value, improve decision-making, and optimize business processes. The course will also focus on managing cultural change, overcoming transformation challenges, and aligning digital initiatives with business objectives.

Through real-world case studies, interactive discussions, and hands-on exercises, attendees will develop actionable strategies to lead digital initiatives and foster a technology-driven culture within their organizations.

Target Group

Target Group:

  • Executives, directors, and senior managers leading digital initiatives
  • Business leaders responsible for strategic transformation
  • IT and innovation managers driving technological change
  • Change management professionals overseeing digital adoption
  • Entrepreneurs and business owners navigating digital disruption

Goals

  • Understand the core principles and impact of digital transformation.
  • Develop strategies to integrate emerging technologies into business operations.
  • Learn how to create a digital roadmap aligned with business goals.
  • Explore leadership techniques to drive organizational digital adoption.
  • Manage cultural and structural changes necessary for digital success.
  • Gain insights into overcoming digital transformation challenges and resistance.

Target Competencies

Targeted Competencies

  • Strategic thinking and digital leadership
  • Expertise in digital transformation planning and execution
  • Knowledge of emerging technologies and their business applications
  • Skills in managing organizational change and overcoming resistance
  • Ability to measure, sustain, and scale digital initiatives

Outlines

Understanding Digital Transformation

  • What is digital transformation, and why does it matter?
  • Key drivers of digital transformation in today’s business world
  • How digital transformation impacts business models and customer experiences
  • Case studies on successful and failed digital transformation initiatives

Creating a Digital Transformation Strategy

  • Defining a digital vision and aligning it with business objectives
  • Assessing the organization’s digital maturity and readiness
  • Identifying key digital initiatives and prioritizing investments
  • Practical exercises in digital strategy development
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