Marketing Relationship and Customer Loyalty - Tactics and Strategies
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City
Start Date
End Date
no results on this period
City
Start Date
End Date
no results on this period
City
Start Date
End Date
no results on this period
City
Start Date
End Date
Kuala Lumpur
19 October 2025
23 October 2025
Roma
02 November 2025
06 November 2025
Kuwait
09 November 2025
13 November 2025
Cairo
23 November 2025
27 November 2025
Paris
07 December 2025
11 December 2025
Dubai
14 December 2025
18 December 2025
Istanbul
28 December 2025
01 January 2026
c
Target Group
All marketing staff at any level in the organization, CRM and data mining departments, market research, loyalty scheme managers and supervisors, product managers, business unit managers, sales managers and supervisors, customer care managers and supervisors, analysts and any interested decision maker, department head or supervisor
Goals
Improve customer satisfaction, retention, loyalty and measure them in a meaningful and systematic way.
Include a profitability dimension to any customer loyalty strategy.
Plan, manage and analyze impactful customer satisfaction surveys.
Define customer segments, profiles and models for maximum strategic as well as tactical impact.
Create Customer Value Propositions that work.
Develop loyalty schemes: know what to avoid and how to improve them
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