Hosting of Exhibitions and Conferences

Details

This course provides a unique blend of creativity, strategy, and practicality in hosting exhibitions and conferences, focusing on experiential design, attendee engagement, and collaboration with key stakeholders.

Target Group

Target Group ;

• Experienced event professionals
• Marketing and communication leaders
• Corporate executives and managers
• Academics and researchers in event management
• Industry suppliers and vendors

Goals

• Develop a creative vision for hosting exhibitions and conferences.
• Engage attendees through immersive experiences and meaningful connections.
• Collaborate with stakeholders to create a unified event narrative.
• Leverage technology to enhance hosting capabilities.
• Evaluate event success through qualitative and quantitative methods.

Target Competencies

• Creative thinking and visioning
• Attendee-centered design
• Stakeholder collaboration and negotiation
• Technology literacy and innovation
• Reflective practice and improvement

Outlines

Creative Visioning and Event Design 

• Crafting a compelling event theme and narrative
• Designing immersive and interactive experiences
• Connecting with attendees' emotions and values
• Integrating art, culture, and innovation
• Aligning with organizational brand and objectives

Attendee Engagement and Experience 

• Personalizing the attendee journey
• Facilitating networking and community-building
• Creating sensory touchpoints and memories
• Managing comfort, accessibility, and inclusivity
• Ensuring safety and well-being