Managers, supervisors and officers experienced in public relations.
Other key personnel whose work involves contact and interaction with the internal/external public
Goals
Most companies are finding today that the strategy more effective and efficient communication in terms of cost and benefit is public relations. To conduct a comprehensive communication program, it is essential that a company includes public relations, use of social networks as a strategic weapon and preventing and preparing for crisis situations.
You will learn to use tools and easy measurement to conduct public relations campaigns and crisis management of a company with plans to care for the public image as an essential part of your marketing plan.
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