Public Relations Management, Monitoring, and Measurement

28 Sep. - 02 Oct. 2025

Roma - 5500

Change Location / Date
This course aims to provide a comprehensive understanding of how to manage, monitor, and measure Public Relations (PR) efforts in an organization for maximum effectiveness and strategic alignment.
read more...

Register for program : Public Relations Management, Monitoring, and Measurement

28, Sep 2025
Delegates No. :
1
2
3
4
5

Delegate # 1

Company Info

Payment Info

Send registrations details to :

Delegates
Custom Email
I agree to receive occasional emails with marketing communication under the Privacy Policy , and I confirm that I’m at least 16 years old. This consent is voluntary, and I can revoke it at any time. I can object to direct marketing, including profiling.

Agenda Request : Public Relations Management, Monitoring, and Measurement

Public Relations Management, Monitoring, and Measurement

28, Sep 2025
Roma
I agree to receive occasional emails with marketing communication under the Privacy Policy , and I confirm that I’m at least 16 years old. This consent is voluntary, and I can revoke it at any time. I can object to direct marketing, including profiling.

Please contact customer services to aquire an invoice no and a serial no.

Download

Details

The course delves into the strategies and tools used for successful PR management, the techniques for monitoring PR activities, and the metrics for measuring the success of PR campaigns. It is designed to equip PR professionals with the skills to align PR initiatives with organizational goals and effectively demonstrate their value.

Target Group

This course is designed for Public Relations professionals, communication managers, PR agency staff, marketing professionals, and anyone involved in the management and measurement of PR activities.

Goals

  • Understand the strategic role of PR in an organization.
  • Learn how to plan and manage effective PR campaigns.
  • Develop skills for monitoring PR activities in real-time.
  • Gain insights into measuring the outcomes and impact of PR initiatives.
  • Understand how to align PR efforts with organizational goals.
  • Learn to communicate the value of PR efforts to stakeholders.

 

Target Competencies

  • PR Management
  • PR Monitoring
  • PR Measurement
  • Strategic Planning in PR
  • Communicating PR Value

Outlines

Strategic Role of PR in an Organization

  • Understanding the scope and function of PR.
  • Role of PR in achieving organizational goals.
  • Strategic planning for PR.
  • Alignment of PR strategies with organizational objectives.
  • Case studies of successful strategic PR.

PR Campaign Planning and Management

  • Elements of an effective PR campaign.
  • Techniques for planning and managing PR campaigns.
  • Utilization of PR tools and platforms.
  • Crisis management in PR.
  • Evaluation of PR campaign effectiveness.
Login to view full course outlines

Related Events (19)

Contact us
Any questions? Fill In The Form and We Will be in Contact Soon!

I agree to receive occasional emails with marketing communication under the Privacy Policy , and I confirm that I’m at least 16 years old. This consent is voluntary, and I can revoke it at any time. I can object to direct marketing, including profiling.

Keep up to date Newsletter Subscribe

I agree to receive occasional emails with marketing communication under the Privacy Policy , and I confirm that I’m at least 16 years old. This consent is voluntary, and I can revoke it at any time. I can object to direct marketing, including profiling.