Creating and Managing Your Corporate Brand

14 - 18 Sep. 2025

Online - 2900

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14, Sep 2025
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Creating and Managing Your Corporate Brand

14, Sep 2025
Online
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Target Group

  • PR and corporate communications managers, and all those taking first-time responsibility for setting up and managing more sophisticated and integrated corporate communications and PR networks and solutions

Goals

  • Developing communications plans as strategic corporate imperatives aligned with business strategy and goals
  • Conducting a communications audit and establish your SWOTs and PEST factors
  • Establishing a strategic framework for corporate communications and PR planning and strategy implementation
  • Realizing the value of your brand and corporate image through integrated communication channels
  • Incorporating best practice crisis management planning and CSR into all aspects of communications
  • Achieving maximum return from PR tactics and relationships
  • Understanding the implications of global and local communications planning and management
  • Learning best practice tools, tips and techniques to apply in your organization
  • Enhancing the profile of the corporate communications and PR function and your role in the organization

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