Successful Customer Relation Management 

3 Excellent Examples

You may believe that customer relationships now drive your business. That is correct! A good customer experience is the foundation of a good customer relationship. Creating great customer relationship management examples and developing strong customer relationships encourages faster business growth, gaining new customers, and retaining existing ones. The top customer relationship management examples discussed in this blog demonstrate how brands work hard to build strong customer relationships.

Let’s Define Customer Relationship Management First

The art of managing good customer relationships and prospective customers is referred to as customer relationship management. It all comes down to knowing who your customers and potential customers are and nurturing the relationships you already have with them. It is all about identifying client expectations and meeting or exceeding them. A customer relationship model aims to strengthen the bond between a company and its customers. They do so by driving new trends and generating profits for current and future operations and investments.

3 Innovative Marketing and Customer Relationship Management Examples (CRM)

• Provide Live Assistance To Increase Customer Engagement: Because it facilitates interaction, live assistance is becoming a popular communication channel for banks. It contributes to the completion of a large portion of the customer journey context and increases customer satisfaction. Customers gain faster as well as in-person engagement by using visual tools like video chat and co-browsing instead of waiting for bank visits to carry out key transactions. The leading bank in Kuwait, Commercial Bank of Kuwait (CBK), has implemented REVE Chat's video and co-browsing solution to provide live assistance to its customers. The bank has seen a significant increase in customer engagement since implementing live tools.
• Continuous Marketing Participation: One of the major red flags for customer churn with your company is a lack of engagement. The key to avoiding this issue is to keep them happy and engaged in post-sales activities. Because returning customers are far more profitable than new ones. Maintaining continuous engagement with your customers to offer support and foster this critical business relationship can be a daunting task. However, the general rule is that the higher the level of engagement, the happier your customers will be. Customers who are properly engaged are more likely to retain, recommend, and purchase more. Here are some ideas for increasing continuous marketing engagement:

• Send thankful emails
• Ask for feedback 
• Send notifications for new products
• Implement Customer Loyalty Programs
• Request for recommendations

• For Customer Service, Use Social Media: According to Gartner, failing to respond to social media messages increases churn by up to 15%. Popular social media platforms such as Instagram, Facebook, LinkedIn, and Twitter are used for more than just business promotion. They can be used to communicate with your clients. Almost 78% of customers want brands to assist people in connecting via social media. Using social media to frame good customer relationships helps businesses improve relationships with customers by making them feel connected to your brand. Customer relationship management is an essential component of every business. It is not limited to customer support, but rather to the entire customer life cycle throughout their journey. Long-term customer relationships are critical for businesses because they help your brand stand out and give customers reasons to emotionally connect with you. However, a solid foundation of customer relationships is the foundation of every business. If you want to have more technical examples and training on how to use these examples in your company, check our CRM training program