Advanced Sales Management

Details

This training course provides sales managers with a deep dive into strategic sales management, emphasizing market analysis, customer relationship management, product portfolio management, sales forecasting, team leadership, and performance evaluation. It offers a comprehensive blend of theory and practical applications, preparing sales managers to meet and exceed their sales objectives.

Target Group

This course is specifically designed for sales managers and other sales leadership roles responsible for driving sales growth and leading sales teams.

Target Group: Sales managers and sales leaders across various industries seeking to enhance their skills and knowledge in strategic sales management.

Goals

• Understand the intricacies of the competitive sales landscape.
• Develop advanced customer relationship management strategies.
• Gain proficiency in managing a diverse product portfolio.
• Learn effective techniques for sales forecasting and strategic planning.
• Enhance skills in leading and motivating sales teams.
• Evaluate and improve sales team performance.

Target Competencies

• Understanding of strategic sales management.
• Advanced customer relationship management skills.
• Proficiency in managing a diverse product portfolio.
• Skills in sales forecasting and strategic planning.
• Leadership skills for managing high-performing sales teams.
• Ability to evaluate and enhance sales performance.

Outlines

Strategic Sales Management

• Understanding the role of strategic sales management.
• Analysis of the competitive sales landscape.
• Developing a strategic sales plan.
• Managing a diverse product portfolio.
• Implementing strategies for market penetration and expansion.

Customer Relationship Management

• Importance of customer relationship management in sales.
• Techniques for building and maintaining strong customer relationships.
• Managing customer expectations and handling complaints.
• Leveraging customer feedback for product and service improvements.
• Implementing a customer-centric approach in sales.