Strategic Planning and Competitive Advantage

Target Group

• Directors and executives seeking to improve their strategic mindset, improve decision-making skills, lead teams and organizations, and enhance their organizations competitive advantage
• Senior- and mid-level executives responsible for strategy planning, implementation, and business development. Executives who are moving into this role and wish to get a head start on the process will also benefit

Goals

Understand the importance of strategic planning

Define strategic business units.

• Identify strategic alternatives and know a basic outline for a marketing plan
• Develop an appropriate business mission statement
• Explain the components of a situation analysis
• Identify sources of competitive advantage
• Describe the criteria for stating good marketing objectives Discuss target market strategies
• Describe the elements of the marketing mix
• Explain why implementation, evaluation, and control of the marketing plan are necessary
• Explain the components of a situation analysis